BUSINESS FRANCHISE OPPORTUNITIES
What Is a Franchise?
A franchise is an arrangement where an organization (Franchisor) owns the rights to a particular brand and sells licenses of that brand to others (Franchisee). The arrangement allows for the brand to be set up as stores or distribution channels around the country and the Franchisor usually exerts a fair amount of influence and control over the franchisee. Many household names are franchises including Subway, 7 Eleven, Pizza Hut, KFC and of course McDonald’s.
Franchise Business Model
The franchise business is a popular business model in both the United States and abroad and includes franchise industry giants such as McDonald’s and KFC as well as numerous other franchises that operate on a much smaller scale. The basics of the franchise business model exist when a franchise or license is made available by a company (the franchisor) to a third party (the franchisee), and the franchisee, in turn, will own an individual franchise location while utilizing the business know-how, brand and products that belong to the franchisor. The franchisee then agrees to meet certain obligations and pay franchise fees to the franchisor. While virtually no business operates without risk, the franchise business is able to minimize risk by taking advantage of the franchisor’s business resources and established operating model. One excellent E-2 visa option is to buy a franchise license or an existing franchise.
Advantages of Using a Franchise for an E-2 Visa
- Consular officers generally have the perception that a franchise is a “real” business so even though the franchise can be a start-up, an examiner may find it less speculative. This is particularly the case if the brand is well known.
- Franchisors provide an extensive amount of financial information that can be used in the business plan and as the data is from a third party (rather than self-generated) an examiner may give the data more weight.
- A franchise is the middle road between buying a business and starting one so provides a middle ground. As such, when buying a franchise, you are supported (in terms of training and direction) so do not have to go it alone. This provides an added benefit also of not requiring that the applicant be an expert in the field. In addition, a franchise provides a proven path for success. Starting a business can be difficult and this is particularly the case when you are in a new country.
- Entry costs can be reasonable compared to buying an existing business. As the franchise license represents a right to use the brand, the cost of entry is far less than if you were buying an existing business. The entire franchise fee can be included as an E-2 investment expenditure and this expenditure represents a very solid E-2 visa expenditure. Some franchises can sell for as little as $50,000 which provides an entry point for an E-2 visa.